Monday, June 15, 2015

In Kiev, boycott of Russian goods backfires

Boycotting Russian goods has met with a complete failure in Kiev. Disposable nappies, instant coffee and chocolate made in Russia, among other things, are selling well at local supermarkets.

In particular, Lesnoi Balzam toothpaste, Chistaya Liniya deodorants, Mayskiy tea, Bely Medved and Baltika beer go like hot cakes in the mother of Russian cities.

According to many observers, Kiev consumers have much more confidence in Russian products than comparable goods made in Poland and Romania. Experts in retail marketing think the Ukrofascists’ promotional stunt “Don’t buy Russian [goods]” backfired.

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